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AI receptionist for a small business: cost, limits and recording

Updated 2026-11-14 · 4 min read

AI receptionist cost: next to an answering service and a hire

AI receptionists are priced per call, live answering services per minute, and a hire per hour. Prices below are from each provider's own page on November 14, 2026, in US dollars unless stated.

OptionListed priceBilled byCovers
AI receptionist (Smith.ai AI plan)Free for 25 calls a month; Pro $150/mo for 75 calls, $2.50 per extra call (Smith.ai)Call24/7
Live answering service (Ruby)$250/mo for 50 minutes; $720 for 200; $1,725 for 500 (Ruby)Minute24/7
Hire, USMedian $18.27 an hour, $38,010 a year, May 2025 (BLS)HourShift only
Hire, CanadaMedian CA$21.00 an hour, 2023–2024 (Job Bank)HourShift only

Wages exclude payroll taxes, benefits and cover for breaks and sick days. On Smith.ai, "Every call answered by your AI Receptionist counts toward your call quota by default," with an allowance to remove up to 10% as spam (Smith.ai). Ask any vendor how it counts spam, hang-ups and transfers.

AI receptionist vs answering service vs hiring someone

You needUsually fits
Calls answered at 9 pm and weekendsAI receptionist or answering service
Under 25 calls a monthAI free tier or a small per-minute plan
Long or emotional calls (claims, complaints)A person, live or on call
Front desk work beyond the phone (check-in, payments)A hire
Bookings straight into your calendarAI receptionist with a calendar link

You can mix them: AI answers first, then transfers to a person for hard calls.

What an AI receptionist can't do alone

Test these before you go live. Call it ten times as a real customer would.

AI answering service for plumbers and HVAC

The rules are the same; the stakes are higher at night. Home services businesses answered 52% of calls in Invoca's 2026 data, from 32% to 74% by trade (Invoca). Set up three things: emergency words that page the on-call tech, your service area so out-of-area callers hear no, and the after-hours fee if you charge one.

Many AI receptionists record calls; Smith.ai lists "Recording, transcription & summaries" as a core feature (Smith.ai). Federal law allows recording when "one of the parties to the communication has given prior consent" (18 U.S.C. 2511(2)(d)). States can require more:

"About 11 states primarily have all-party consent requirements for recording." (Reporters Committee for Freedom of the Press)

Those states: California, Delaware, Florida, Illinois, Maryland, Massachusetts, Michigan (for third-party recordings), Montana, New Hampshire, Pennsylvania and Washington. Connecticut and Nevada also require all parties' consent for phone calls (RCFP).

Callers can be in any state. The simple rule: open every call with a notice. "This call is answered by an AI assistant and recorded so we can help you." This is general information, not legal advice.

Recording calls in Canada

The Criminal Code allows interception with the consent, "express or implied," of one party to the call (Criminal Code s. 184(2)). Federal privacy law (PIPEDA) asks more of a business; Alberta, British Columbia and Quebec have their own private-sector laws (OPC):

"The organization must inform the customer that they are recording a call, clearly state the purpose of the recording and obtain consent." (Office of the Privacy Commissioner of Canada)

If the caller continues after hearing that and why, "their consent is implied" in most cases, and customers "must be given a choice" about recording (OPC). Offer one, such as a callback from a person, unrecorded.

Example

Plumber, 300 calls a month (US)

AI receptionist: Smith.ai's 300-call tier starts at $500 a month (Smith.ai). Answering service: at about 2 minutes a call that's 600 minutes, more than Ruby's 500-minute plan at $1,725 (Ruby). A full-time hire at the median wage is about $3,170 a month in pay alone, for 40 hours a week.

Solo contractor, 60 calls a month

AI Pro at $150 covers 75 calls. At about 2 minutes a call that's 120 minutes, past Ruby's 100-minute plan ($395); the 200-minute plan is $720. A hire doesn't fit this volume.

Calgary clinic front desk

A full-time receptionist at the CA$21.00 national median is about CA$3,640 a month before benefits. AI covers nights and overflow; the hire covers the desk. Recording notice and purpose at the start of each call.

Different for you?

Related guides

Sources

  1. Smith.ai: AI Receptionist plans and pricing
  2. Ruby: Plans and pricing
  3. U.S. Bureau of Labor Statistics: Receptionists, Occupational Outlook Handbook
  4. Job Bank (Government of Canada): Wages for receptionists (NOC 14101)
  5. 18 U.S.C. 2511 (federal wiretap law), via Cornell LII
  6. Reporters Committee for Freedom of the Press: Introduction to the Reporter's Recording Guide
  7. Office of the Privacy Commissioner of Canada: Recording of customer telephone calls
  8. Criminal Code of Canada, s. 184
  9. Office of the Privacy Commissioner of Canada: Summary of privacy laws in Canada
  10. FCC: AI-generated voices in robocalls are "artificial" under the TCPA (Feb. 8, 2024)
  11. eCFR: 47 CFR 64.1200 (FCC TCPA rules)
  12. Invoca: Home Services Lead Conversion Benchmarks Report 2026