Google Business Profile video verification requirements
The video must prove three things in one take. Google's format rules:
"You must capture the footage live as pre-recorded videos aren't allowed, and you can't record it offline and upload it later." (Google Business Profile Help: Verify your business with a video recording)
The video must be unedited, unique and complete with no breaks, at least 30 seconds long, and recorded and uploaded from a mobile device through your Business Profile (Google). Leave out bank, tax or ID numbers, private info, and other people's faces (Google).
| Show | Storefront business | Service-area business (plumber, cleaner, locksmith) |
|---|---|---|
| Where you are | Street signs, building number, nearby businesses | Street signs and landmarks at your business address; if you work from home, signs in your neighborhood |
| That the business exists | Storefront or signage with your name on a permanent fixture, matching the profile name | Your tools, equipment, workspace, business cards or branded clothing |
| That you run it | Something only staff can open: cash register, kitchen, storage room, point-of-sale system | You doing the work, unlocking your branded van, or a permit, invoice or utility bill in the profile's name |
All rows from Google Business Profile Help. Plan the shots before you press record, in one walk: street sign, signage or tools, then the proof only you could show.
Google Business Profile video verification not working
Google tells you why. A "Review issues" notice means the video wasn't accepted (Google). Google's own examples of reasons (Google):
- Business name not visible on storefront.
- No nearby area shown.
- Missing proof of authorization to operate the business.
| Problem | Fix |
|---|---|
| Name on signage doesn't match the profile | Make them match. Google says the name in the video "must match the name on your Business Profile" (Google). |
| Filmed empty land or a spot with no markers | Google says to avoid this; film street signs or landmarks (Google). |
| Video won't upload | Upload it again; first uploads sometimes fail (Google). |
| Rejected once | Tap Review issues and record a new video with everything from the first one plus what was missing (Google). |
| Online-only business | Not eligible. Without in-person service you can't be verified (Google). |
| Address shown for a business with no storefront | List it as a service-area business and don't add the address (Google). |
How long does video verification take?
Up to 5 business days after you upload (Google). You'll be told if it worked; if not, Google shares the reasons and you can record again.
Can I choose another verification method?
Only from the options Google offers you:
"Important: Verification methods are automatically determined by Google and can’t be changed." (Google Business Profile Help: Verify your business on Google)
Options can include phone or text, email, a live video call, or a postcard (Google). Live video calls happen only during your business hours (Google). If a postcard is sent, don't edit your name, address or category while you wait, or the code won't work; codes expire after 30 days (Google). Google asks you to try the available methods before contacting support (Google).
Why was I asked to verify again?
Changing key details can trigger it. Google says "changes to your business info may require re-verification" (Google). Moving to a new address always does (Google).
Example
A home-based cleaning company
No storefront, address hidden. The video: the street sign at the corner, the house number, then the supply closet, the branded van, and an invoice in the business name. That covers all three.
A new hair salon
First video rejected for "Business name not visible on storefront": the sign was still covered. Second video, after the sign went up: the street, the sign, then unlocking the back room. All three shown.
A mobile mechanic
Filmed only the tools in his garage, with no street markers. Rejected for "No nearby area shown". Re-recorded starting at the street sign.
Different for you?
- Verified, but nobody can find you: Google Business Profile not showing up in search or Maps.
- The profile was suspended after verification: Google Business Profile suspended.
- You also need a website for the new business: Small business website cost.
- You want the profile and site set up and kept current: SEO & GEO agent.